Michaline Babich


Michaline is Co-CEO of InventTV. She began her career producing live storytelling events and then transitioned into the documentary world where her films garnered awards at festivals worldwide, including Sundance Film Festival, Tribeca Film Festival, AFI and Outfest to name a few. Prior to forming InventTV, Babich ran MikeTV which developed projects for major cable outlets and consulted on projects such as Southern CharmThe Jacksons: Next GenerationCourtney Loves Dallas and Chef Academy. Earlier in her career Michaline was an Executive Producer and  Showrunner on projects such as Million Dollar ListingThe Rachel Zoe ProjectNanny 911Faking It, Things I Hate About You and Miss Advised. In 2016 she started a Creative Accelerator that focuses on female film and television writers.


Sergio Alfaro


Sergio is Co-CEO of InventTV.   In his 20 years of experience in television, companies that Sergio has overseen in the capacity of EIC and then President/CEO, have produced series and specials such as LA Ink, The Rachel Zoe Project, Swamp People, BBQ Pitmasters, Guitar Center Sessions, The Alma Awards and The Wayne Brady Show. His clear understanding of Live Events and Award Shows comes from having worked at Ken Ehrlich Productions for over 10 years on projects such as The Emmy Awards, Opening of The Superdome after Katrina with U2 and Green Day, Eagles Farewell tour, AMA’s, Elton John Live and Fashion Rocks to name a few.  Alfaro is also on the board of Voto Latino and The Alfaro Do Good Foundation. He believes in the importance of giving back and guiding others along the way, both in life and in business.




Jeffrey is Co-Chair of InventTV. In 2008, Jeffrey Soros founded Considered Entertainment. Considered’s first production, the documentary A Small Act debuted at Sundance, was shown theatrically, and on HBO, nominated for an Emmy, awarded the Humanitas Prize, and raised nearly one million dollars for the scholarship fund depicted in the film. Soros also produced Rules Don’t Apply, written and directed by Warren Beatty, and the forthcoming Basmati Blues, a romantic comedy musical shot in India with Brie Larson and Donald Sutherland.  Since 2014, Mr. Soros has been Co-CEO of the Los Angeles Media Fund (LAMF), a full-service production and finance company. Mr. Soros is the President of the Paul & Daisy Soros Fellowship for New Americans, President Emeritus of the Museum of Contemporary Art in Los Angeles, and a trustee of The Screenwriters Colony, and the Creative Capital Foundation.




Simon is Co-Chair of InventTV. Simon Horsman has over 20 years of experience as a lawyer specializing in film and technology, and is qualified in both California and the UK. He qualified with the UK’s preeminent corporate law firm, Slaughter and May, and has been a partner in two law firms in Los Angeles. Simon has represented many of the world’s leading media and technology companies. From 2003 to 2005, Simon served as Vice President and General Counsel of PriceGrabber, and was integrally involved with the company’s sale. With only $1.5M of outside investment, PriceGrabber sold in 2005 for approx. $485M in cash. For the next 3 years, Simon was the CEO of Future Films (US), at the time a major film finance company, where he raised funds and provided structured finance for independent films. In 2012, Simon arranged a major investment by a US investment firm in Europe’s largest talent agency. Since 2014, Mr. Horsman has been Co-CEO of the Los Angeles Media Fund (LAMF), a full-service production and finance company.


Patrick Murray


Patrick Murray has over 30 years of experience in the entertainment and financial services industries, with broad experience in finance, business affairs, production, distribution, strategic planning and investment banking in the film and television and related media industries. He has been a senior finance and operations executive for a variety of entertainment companies, including HBO, IMAX Corporation, Avenue Pictures, Trans Pacific Films and InterMedia Film/Equities. Murray has extensive international experience in numerous territories in Europe and Asia. He has had a significant role in the financing, production and distribution of over 50 independent feature film and television projects. In 2013, Murray developed and helped capitalize the IMAX Documentary Films Production Fund, with total equity investment of $30M. Murray has a BA, MA and MBA all from UCLA.


Rita Doumar Chalfin

VP of Production

Rita has hundreds of hours of programming experience working for ABC, NBC, Bravo, Lifetime, OWN, Discovery, The History Channel, BBC America, Nat Geo, Fox Sports 1, MTV and YouTube Premium. Rita’s love of producing, storytelling and collaborating with incredibly talented cast & crew are what drives her. Rita has a degree in Film Production from California State University, is a member of the Television Academy and the Producers Guild of America.

Jeff Atlas

Human Resources

Jeff worked his way up in the world of variety specials, American Music Awards, Soul Train Awards, Image Awards, ALMA’s, etc. Prior to joining InventTV, he produced Kevin Hart’s “Laugh at My Pain”, the grand opening of the YouTube Space LA, go90’s livestream of Outside Lands music fest, and created/EP’d the limited series “Blood Ivory” for Animal Planet. Jeff has a degree in Business Administration, is a member of the Television Academy, and the Producers Guild of America.


Emma Humphrey

Line Producer

Emma Humphrey has over 20 years in the film and television industry. Her unscripted credits include The Next 15 (TVOne), Flex & Shanice (OWN), Fix My Choir (Oxygen), LA Ink (TLC), BBQ Pitmasters (TLC & Destination America), and the The Rachel Zoe Project (Bravo). Prior to reality, Emma worked on independent features and coordinated countless commercials and music videos.


Tiffany Alfaro

VP, Talent & New Business

Tiffany started her career directing The Dream Street Foundation and has been recognized as a woman who inspires.  Her work’s been published by Randi Zuckerberg Media.  She worked on developing projects with Morocco Junction Entertainment and MME at All3Media.  Alfaro is currently a VP of Talent & New Business at Invent TV and is the Co-Founder of The Alfaro Do Good Foundation.


Susan Merwin

Director of Development

Susan joins InventTV after nearly two years working in Development at Trooper Entertainment, a partnership with Lionsgate, where she developed the cast and concept for the series Checked Inn for OWN. Prior to Trooper, Susan served as the Development Coordinator at Wilshire Studios, the unscripted production arm of NBCUniversal.


Kristina Ort

Director of Post Production

Following graduation from Emerson College, Kristina became an editing instructor and then quickly moved into reality television and documentary film. For over a decade she has been utilizing her technical and managerial skills to enhance the post experience. She is comfortable on all sides of post, and thrives on making it the smooth process it should be.


Brett Baldridge

Post Production Supervisor

Brett has over 17 years of creative and managerial experience in the news and entertainment industry. Beginning his career as a producer and director of news and commercial content in San Luis Obispo and Santa Barbara, Brett relocated to Los Angeles to work in Post Production for Reality and documentary programming. He is well versed in all aspects of Post Production and thrives on collaborating with a great team.


Kelly Brock

EVP Talent Partnership

A veteran of over 200 specials, Kelly Brock’s credits include:  CBS’ A HOME FOR THE HOLIDAYS, Fox Television’s TEEN CHOICE AWARDS, Spike TV’s pop culture phenomenon LIP SYNC BATTLE, the WRITERS GUILD AWARDS,  the DEMOCRATIC NATIONAL CONVENTION, BILLBOARD MUSIC AWARDS, and ESPN’s ESPY AWARDS.  Over her 20 year career in launching and producing specials, Kelly attributes talent relationships and integrity as the keys to her success.


Moe Orozco

Production Manager

Moe has been in the TV + Film business for 20+ years. He’s traveled the world working on everything from small indie films, to major sitcoms, to award shows and reality shows. Moe is a strong advocate for the Streetlights Program—placing minorities with limited expertise or education in the Entertainment Industry workforce. In his free time, Moe enjoys traveling, spending time with family and anything Star Wars or Marvel Comics related.


Hilary Cruz

Executive Assistant - To Sergio Alfaro

Hilary’s work in the entertainment industry began when she won Miss Teen USA 2007. A former Ford model, she received an Associates Degree in Acting for Film/TV from the New York Film Academy. Her work in production began at Ken Ehrlich Productions, assisting Renato Basile and Ken Ehrlich; Exec. Producers of the Grammy Awards. Hilary is also the onstage Trophy Model for the Emmys, Creative Arts Emmys, Critics Choice, American Music Awards, and Golden Globes.